Understanding Mobile Payment Continuance in Indonesia: A Brand Equity Perspective Continuance Model
As the Indonesian government promotes cashless transactions, more and more efforts are put to make people adopt and keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention to keep using m-payment using two rob...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2022
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| Online Access: | https://repository.ugm.ac.id/283443/1/7882-Article%20Text-45670-1-10-20220413.pdf |