INVESTIGATING THE IMPACTS OF CUSTOMER SATISFACTION ON FIRM PERFORMANCE*
The purpose of this study is to investigate the impact of customer satisfaction on firm performance. We argue that a firm�s financial performance will be positively affected by its ability to satisfy its customers. By satisfying its customers, a firm increases its ability to acquire new customers, r...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2009
|
| Subjects: |