PSYCHOLOGICAL FACTORS AND REFERENCE POTENTIAL OF MARKET MAVENS
The function of a market maven in the information transfer processes is apparently related to one�s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehend the implicit value of a maven in the communication...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2009
|
| Subjects: |