PSYCHOLOGICAL FACTORS AND REFERENCE POTENTIAL OF MARKET MAVENS
The function of a market maven in the information transfer processes is apparently related to one�s psychological states such as inherent knowledge and involvement level. Understanding reference potential of mavens seems to be relevant to comprehend the implicit value of a maven in the communication...
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| Format: | Article |
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[Yogyakarta] : Universitas Gadjah Mada
2009
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| Summary: | The function of a market maven in the information transfer
processes is apparently related to one�s psychological states such as
inherent knowledge and involvement level. Understanding reference
potential of mavens seems to be relevant to comprehend the
implicit value of a maven in the communication process. This study
shows that (1) apparently, maven groups can be clearly distinguished
from a non-maven group on the basis on inherent personal
knowledge level and involvement level |
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