A STUDY ON CUSTOMER SATISFACTION ACROSS INFORMATION SEARCH BEHAVIOR TYPOLOGY
This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Ration...
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2008
|
| Subjects: |