ENHANCING FOREIGN CONSUMER ACCEPTANCE The Role of Capabilities of Creating Export-Market Oriented Products in Small and Medium-Sized Enterprises (SMEs)
The main purpose of this paper is to measure the effects of SMEs capabilities on their export performance. This paper offers a model to test the effects of the capabilities of creating export-market oriented products (EMOPs) on increasing SMEs� export performance. Six hypotheses are developed to ana...
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[Yogyakarta] : Universitas Gadjah Mada
2008
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