Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia

Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakar...

Full description

Bibliographic Details
Main Authors: Yolanda, Gity Maulina, Darwanto, Dwidjono Hadi, Ardhi, M. Khalifatul
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta 2022
Subjects:
Online Access:https://repository.ugm.ac.id/284092/1/Consumers%E2%80%99%20Attitude%20and%20Preference%20toward%20Fresh%20Tomatoes%20in%20Special%20Region%20of%20Yogyakarta%2C%20Indonesia.pdf