Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia
Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakar...
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| Format: | Article |
| Language: | English |
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Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta
2022
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| Online Access: | https://repository.ugm.ac.id/284092/1/Consumers%E2%80%99%20Attitude%20and%20Preference%20toward%20Fresh%20Tomatoes%20in%20Special%20Region%20of%20Yogyakarta%2C%20Indonesia.pdf |
| _version_ | 1797037795502456832 |
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| author | Yolanda, Gity Maulina Darwanto, Dwidjono Hadi Ardhi, M. Khalifatul |
| author_facet | Yolanda, Gity Maulina Darwanto, Dwidjono Hadi Ardhi, M. Khalifatul |
| author_sort | Yolanda, Gity Maulina |
| collection | UGM |
| description | Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakarta was selected for this research. Fishbein’s Multi-attribute was used to analyze consumers’ attitude, and a conjoint analysis was employed to identify consumers’ preferences. According to the findings of this study, consumers have a favorable attitude toward tomato attributes such as freshness, color, firm texture, surface appearance, and taste. Meanwhile, the findings of the conjoint analysis revealed that the color of the tomatoes was the most favored characteristic. The most preferred combination of tomato characteristics was red color, highly fresh, firm texture, spot-free surface look, and sweetness. |
| first_indexed | 2024-03-14T00:09:26Z |
| format | Article |
| id | oai:generic.eprints.org:284092 |
| institution | Universiti Gadjah Mada |
| language | English |
| last_indexed | 2024-03-14T00:09:26Z |
| publishDate | 2022 |
| publisher | Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta |
| record_format | dspace |
| spelling | oai:generic.eprints.org:2840922023-11-27T08:39:07Z https://repository.ugm.ac.id/284092/ Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia Yolanda, Gity Maulina Darwanto, Dwidjono Hadi Ardhi, M. Khalifatul Agribusiness Increasing tomatoes consumption which is driven by needs and desires, changes consumers’ tastes and preferences. This study aimed to determine consumers’ attitudes and preferences towards tomato’s attributes. A convenience sampling which consisted of 150 respondents in the Special Region of Yogyakarta was selected for this research. Fishbein’s Multi-attribute was used to analyze consumers’ attitude, and a conjoint analysis was employed to identify consumers’ preferences. According to the findings of this study, consumers have a favorable attitude toward tomato attributes such as freshness, color, firm texture, surface appearance, and taste. Meanwhile, the findings of the conjoint analysis revealed that the color of the tomatoes was the most favored characteristic. The most preferred combination of tomato characteristics was red color, highly fresh, firm texture, spot-free surface look, and sweetness. Department of Agribusiness, Faculty of Agriculture, Universitas Muhammadiyah Yogyakarta 2022-07 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/284092/1/Consumers%E2%80%99%20Attitude%20and%20Preference%20toward%20Fresh%20Tomatoes%20in%20Special%20Region%20of%20Yogyakarta%2C%20Indonesia.pdf Yolanda, Gity Maulina and Darwanto, Dwidjono Hadi and Ardhi, M. Khalifatul (2022) Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia. AGRARIS: Journal of Agribusiness and Rural Development Research, 8 (2). pp. 123-138. ISSN 2527-9238 https://journal.umy.ac.id/index.php/ag/article/view/12150 https://doi.org/10.18196/agraris.v8i2.12150 |
| spellingShingle | Agribusiness Yolanda, Gity Maulina Darwanto, Dwidjono Hadi Ardhi, M. Khalifatul Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title | Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title_full | Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title_fullStr | Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title_full_unstemmed | Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title_short | Consumers’ Attitude and Preference toward Fresh Tomatoes in Special Region of Yogyakarta, Indonesia |
| title_sort | consumers attitude and preference toward fresh tomatoes in special region of yogyakarta indonesia |
| topic | Agribusiness |
| url | https://repository.ugm.ac.id/284092/1/Consumers%E2%80%99%20Attitude%20and%20Preference%20toward%20Fresh%20Tomatoes%20in%20Special%20Region%20of%20Yogyakarta%2C%20Indonesia.pdf |
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