The Effects of Shopping Orientations, Consumer Innovativeness, Purchase Experience, and Gender on Intention to Shop for Fashion Products Online
Abstract: Nowadays, many fashion retailers or marketers use the power of internet to promote and sell their products. This research examines the effects of consumers� shopping orientations (brand/fashion consciousness, shopping enjoyment, price consciousness, convenience/time consciousness, shopping...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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