PENGARUH KUALITAS PRODUK DAN BAURAN PROMOSI "R" PT AIR MANCUR TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA SURAKARTA
Today the competition in the industry of herbal medicine/ jamu tends to increase. PT Air Mancur as a manufacturer of herbal medicine should be able to compete by offering quality herbal medicine and can satisfy consumer desire. In the face of such competition, PT Air Mancur in addition must pay...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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