Why do Malaysian customers patronise Islamic banks?
Purpose – The purpose of this paper is to examine the main factors that motivate customers to deal with Islamic banks particularly in a dual banking environment, like in the case of Malaysia. A discussion on factors relating to corporate social responsibility initiatives as part of potential custome...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3038/1/why_patronise_IB.pdf |