E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model
Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given t...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/31188/2/Table_of_Content.pdf http://irep.iium.edu.my/31188/1/95.pdf |
| _version_ | 1825647402735894528 |
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| author | Kartiwi, Mira Machfud, Alfi Khairiansyah |
| author_facet | Kartiwi, Mira Machfud, Alfi Khairiansyah |
| author_sort | Kartiwi, Mira |
| collection | IIUM |
| description | Granted that studies on e-commerce adoption by
small business in developing countries has received a
significant attention in the past decade, most of the studies
recorded in the literature were mainly focused on
manufacturing, distribution and service sector. Limited
attention had been given to agribusiness sector despite its
significance to the economy. Many studies have adopted
Rogers innovation-decision process model to analyse the
adoption process. However, only a portion of the model were
used in those studies. This paper discusses and proposes
Rogers model incorporating all elements of the innovation decision
process model including the stages of innovation decision
and its influencing factors such as prior conditions,
communication channels, characteristics of the adopter, and
the perceived characteristics of e-commerce; to gain a better
understanding on e-commerce adoption process. This paper
spotlights Indonesian small agribusiness whereby e-commerce
adoption studies still scarce. |
| first_indexed | 2024-03-05T23:17:05Z |
| format | Proceeding Paper |
| id | oai:generic.eprints.org:31188 |
| institution | International Islamic University Malaysia |
| language | English English |
| last_indexed | 2024-03-05T23:17:05Z |
| publishDate | 2013 |
| record_format | dspace |
| spelling | oai:generic.eprints.org:311882013-08-04T18:00:40Z http://irep.iium.edu.my/31188/ E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model Kartiwi, Mira Machfud, Alfi Khairiansyah H61.8 Communication of information HF5717 Business communication Granted that studies on e-commerce adoption by small business in developing countries has received a significant attention in the past decade, most of the studies recorded in the literature were mainly focused on manufacturing, distribution and service sector. Limited attention had been given to agribusiness sector despite its significance to the economy. Many studies have adopted Rogers innovation-decision process model to analyse the adoption process. However, only a portion of the model were used in those studies. This paper discusses and proposes Rogers model incorporating all elements of the innovation decision process model including the stages of innovation decision and its influencing factors such as prior conditions, communication channels, characteristics of the adopter, and the perceived characteristics of e-commerce; to gain a better understanding on e-commerce adoption process. This paper spotlights Indonesian small agribusiness whereby e-commerce adoption studies still scarce. 2013 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/31188/2/Table_of_Content.pdf application/pdf en http://irep.iium.edu.my/31188/1/95.pdf Kartiwi, Mira and Machfud, Alfi Khairiansyah (2013) E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model. In: The 4th International Conference on Information & Communication Technology for the Muslim World (ICT4M), 25-27 Mar 2013, Rabat, Moroco. http://ict4m.org/ |
| spellingShingle | H61.8 Communication of information HF5717 Business communication Kartiwi, Mira Machfud, Alfi Khairiansyah E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title | E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title_full | E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title_fullStr | E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title_full_unstemmed | E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title_short | E-commerce adoption by Indonesian small agribusiness: reconsidering the innovation-decision process model |
| title_sort | e commerce adoption by indonesian small agribusiness reconsidering the innovation decision process model |
| topic | H61.8 Communication of information HF5717 Business communication |
| url | http://irep.iium.edu.my/31188/2/Table_of_Content.pdf http://irep.iium.edu.my/31188/1/95.pdf |
| work_keys_str_mv | AT kartiwimira ecommerceadoptionbyindonesiansmallagribusinessreconsideringtheinnovationdecisionprocessmodel AT machfudalfikhairiansyah ecommerceadoptionbyindonesiansmallagribusinessreconsideringtheinnovationdecisionprocessmodel |