Customer relationship management approach for MyFamily system: a framework

CRM is an approach that is widely utilized by companies to increase the customer values and normally, it is adopted by business-oriented companies. There are various studies on the CRM which focused on developing customer-centric systems and strategies. Besides the business-oriented system, there...

Full description

Bibliographic Details
Main Authors: Kamaruddin, Zaleha, Othman, Roslina, Noordin, Mohamad Fauzan, Ismail , Amelia Ritahani, Zakaria, Noor Azura
Format: Article
Language:English
Published: IDOSI Publications 2013
Subjects:
Online Access:http://irep.iium.edu.my/31634/1/Customer_Relationship_Management_Approach_for_MyFamily_System.pdf