A roadmap for CRM success : in light of the technology CSFS
The primary objective of this paper is to develop a conceptual framework that depicts the impact of technology related critical success factors (CSFs) on customer relationship management (CRM) success, namely, customer satisfaction. This paper uses a qualitative methodology that comprises of a comp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
JM Publishers
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3372/4/Our_article_Tahirjan.pdf |