Customers’ perception towards buying Chinese products: an empirical investigation in Malaysia

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the "cheap" image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what...

ver descrição completa

Detalhes bibliográficos
Principais autores: Sarwar, Abdullah Al-Mamun, Azam, S.M. Ferdous, Haque, A. K. M. Ahasanul, Sleman, Ghassan, Nikhashemi, Seyed Rajab
Formato: Artigo
Idioma:English
Publicado em: IDOSI Publication 2013
Assuntos:
Acesso em linha:http://irep.iium.edu.my/34477/1/Customers%E2%80%99_Perception_towards_Buying_Chinese_Products__An_Empirical_Investigation_in_Malaysia.pdf