The roles of cues for assessing consumers perceived quality at the destination level

This study is conducted in exploring the relationship between intrinsic and extrinsic cues, and quality at the destination level of Cox’s Bazar in Bangladesh. A sample of 602 was used to identify relationships between cues and quality. Perceived intrinsic cue has been considered as formative cons...

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Bibliographic Details
Main Authors: Hossain, Enayet, Quaddus, Mohammed, Haque, A. K. M. Ahasanul
Format: Article
Language:English
Published: TextRoad Publication 2013
Subjects:
Online Access:http://irep.iium.edu.my/34489/1/The_Roles_Of_Cues_For_Assessing_Consumers_Perceived_Quality_At_The_Destination_Level.pdf