Goal Construct in Consumer Behavior
Why do consumers do what they do? A general agreement among researchers, as apparent for example in the volumes of Ratneshwar, Mick (2005), is that consumer behavior is goal-directed.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Psikologi Universitas Gadjah Mada
2009
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/35264/1/Buletin_Psikologi_Vol_XVII.pdf |