Theory of Islamic consumer behaviour : an empirical study of consumer behaviour of Islamic mortgage in Malaysia
The purpose of this study is to propose a theory of Islamic consumer behavior to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Group
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/37215/1/Amin%2C_Abdul_Rahim%2C_Abdul_Razak%2C_2014%2C_Theory_of_Islamic_Consumer_Behaviour_An_Empirical_Study_of_Consumer_Behaviour_of_Islamic_.pdf http://irep.iium.edu.my/37215/4/37215-Theory%20of%20Islamic%20consumer_SCOPUS.pdf |