Islamic relationship marketing practice, customer satisfaction, and retention: a mediation analysis
The aim of this study is to develop an indirect effect of customer satisfaction towards the structural relationship of the Takaful agents’ Islamic relationship marketing (IRM) practice and future customer retention. The model was designed and later examined by utilizing the Structural Equation Model...
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| Format: | Article |
| Language: | English |
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INSI Publications
2014
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| Online Access: | http://irep.iium.edu.my/37252/1/Marhanum_Journal_Article.pdf |