PENGARUH KARAKTERISTIK CELEBRITY ENDORSER DAN PENGETAHUAN KONSUMEN TERHADAP KEPUTUSAN MEMBELI PRODUK KOSMETIKA PEMUTIH KULIT
The objective of this research was to know the effect of celebrity endorser characteristic and consumer knowledge on decision of buying the skin whitening cosmetics product. The population of this research were all student of Gadjah Mada University Yogyakarta. The determination of sample was made by...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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