Consumers' perception on brand equity and the effect of repurchase intention

Consumers' perception on brand equity and the effect of repurchase intention

Bibliographic Details
Main Authors: , WIDIASTUTI, Hesti Handayani, , Dr. Basu Swastha Dharmmesta, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2001
Subjects:
ETD

Similar Items