Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy

Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy

Bibliographic Details
Main Authors: , MAHANANI, Nurul Ken, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2003
Subjects:
ETD

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