A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf |