Analisis perbedaan pengaruh fungsi merek terhadap respon konsumen antara Merek Hedonik dan Merek Utilitarian
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2003
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| Subjects: |
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2003
|
| Subjects: |