Analisis asosiasi merek terhadap respon konsumen pada merek Hedonik dan merek Utilitarian
This study was intended to test the brand association to consumer response at hedonic brand and utilitarian brand. Especially on the effect of dimensions brand function (guarantee function, personal identification function, social identification function, and status function) to consumer response...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2006
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