Analisis pengaruh Availability of Acceptable Alternative dan Brand Loyalty terhadap reaksi konsumen akan Out-of-Stock produk hedonis tinggi dan hedonis rendah

Bibliographic Details
Main Authors: , SITORUS, Irene Rohani, , B.M. Purwanto, Dr.,MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
ETD