The Effect of behavioral loyalty on brand equity in E-Commerce and On-line consumer shopping

The Effect of behavioral loyalty on brand equity in E-Commerce and On-line consumer shopping

Bibliographic Details
Main Authors: , RIFA'I, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
ETD

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