A Comparison on the level of brand loyalty between the customers of Mobile-8 and Samsung co-branded products with the customers of Mobile-8 products that did not co-branded with Samsung

Bibliographic Details
Main Authors: , SUMANTRI, R. Ameria, , Prof.Dr. Basu Swastha Dharmmesta, MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2006
Subjects:
ETD