Factors influencing the adoption of m-commerce: a literature review

Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others...

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Bibliographic Details
Main Authors: Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format: Proceeding Paper
Language:English
Published: 2009
Subjects:
Online Access:http://irep.iium.edu.my/7380/1/ICABE_2009_Conference_Proceedings_Paper_2__1_.pdf