Perbedaan persepsi risiko konsumen antara iklan dengan menggunakan Celebrity Endorser dan Expert Endorser
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2007
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| Subjects: |
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2007
|
| Subjects: |