Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer

Bibliographic Details
Main Authors: , NUGRAHA, Albert Kriestian N.A, , Basu Swastha Dharmmesta, Prof.Dr.,MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2007
Subjects:
ETD