Mobile phone adoption and appropriation in Malaysia and the contribution of age and gender
This study investigates the adoption and appropriation of mobile phone technologies by building on the technology adoption and appropriation theories on different age group and gender in the Malaysian society. In order to achieve the objectives of the study, a nationwide survey using computer assist...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/7784/1/Mobile_phone_adoption_and_appropriation_in_Malaysia_and_the_contribution_of_age_and_gender.pdf |