Strategi bersaing pada segmen nasabah prioritas :: Studi kasus PT Bank Mandiri (Persero}, Tbk
This research’s purpose are to evaluate the strategy that applied in PT Bank Mandiri (Persero) Tbk. in order to compete in the priority’s customer segment, to evaluate the Key Success Factor to establish the competitive advantage upon the strategy, and to analyze the strength, weakness, threat and o...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2008
|
| Subjects: |