Authorization :: Consumer perceived brand parity and the impact on brand switching behavior

Authorization :: Consumer perceived brand parity and the impact on brand switching behavior

Bibliographic Details
Main Authors: , PRATOMO, Kurniawan wishnu, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2008
Subjects:
ETD

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