Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House

Bibliographic Details
Main Authors: , MONALISA, , Basu Swastha Dharmmesta, Prof., Dr., MBA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2009
Subjects:
ETD