Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2009
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| Subjects: |
| _version_ | 1826042220887670784 |
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| author | , MONALISA , Basu Swastha Dharmmesta, Prof., Dr., MBA |
| author_facet | , MONALISA , Basu Swastha Dharmmesta, Prof., Dr., MBA |
| author_sort | , MONALISA |
| collection | UGM |
| first_indexed | 2024-03-06T00:49:33Z |
| format | Thesis |
| id | oai:generic.eprints.org:82333 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-06T00:49:33Z |
| publishDate | 2009 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:823332014-08-20T03:03:36Z https://repository.ugm.ac.id/82333/ Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House , MONALISA , Basu Swastha Dharmmesta, Prof., Dr., MBA ETD [Yogyakarta] : Universitas Gadjah Mada 2009 Thesis NonPeerReviewed , MONALISA and , Basu Swastha Dharmmesta, Prof., Dr., MBA (2009) Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=43197 |
| spellingShingle | ETD , MONALISA , Basu Swastha Dharmmesta, Prof., Dr., MBA Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title | Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title_full | Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title_fullStr | Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title_full_unstemmed | Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title_short | Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House |
| title_sort | analisis ekuitas merek brand equity berbasis pelanggan penelitian pada hotel melia purosani yogyakarta dan duta guest house |
| topic | ETD |
| work_keys_str_mv | AT monalisa analisisekuitasmerekbrandequityberbasispelangganpenelitianpadahotelmeliapurosaniyogyakartadandutaguesthouse AT basuswasthadharmmestaprofdrmba analisisekuitasmerekbrandequityberbasispelangganpenelitianpadahotelmeliapurosaniyogyakartadandutaguesthouse |