Film-induced tourism: push and pull motivation factors of local young travelers to visit film locations in Malaysia
The main objectives of this research is to identify the push and pull motivation factors that give the most contribution towards visiting the film locations and also to identify the pattern of film-watching habits that influence local young travelers to visit the film locations in Malaysia. The theo...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/82598/1/10%20FILM-INDUCED%20TOURISM%20PUSH%20AND%20PULL%20MOTIVATION%20FACTORS%20OF%20LOCAL%20YOUNG%20TRAVELERS%20TO%20VISIT%20FILM%20LOCATIONS%20IN%20MALAYSIA.pdf |