The effect of humor advertising toward brand awareness, brand image, brand attitude, and purchase intention

Similar Items

• Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand
  by: , HARTONO, Rudi, et al.
  Published: (2002)
• A study on the effects of sexual images in print advertisements of luxury and non-luxury brands on brand attitudes and purchase intentions.
  by: Leong, Stephanie Soh Kuan., et al.
  Published: (2009)
• The Effect of celebrity advertising toward consumer's judgment, feelings from advertisement, attitude, belief, brand attitude and intention to buy the advertised brand
  by: , ASTUTI, Niken Probondani, et al.
  Published: (2005)
• Relationship between brand personality, brand attitude and purchase intention of Proton Exora
  by: Anuar Ibrahim Isah
  Published: (2016)
• Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
  by: Zahari, Nurfareena
  Published: (2019)