The Influence of franchisors communication, service assistant and competitive advantage on franchisees intention to remain in the franchise system
This research aimed to analyze the influence of Communication, Service Assistance, and Competitive Advantage from Franchisor on franchisees’ overall satisfaction and Intention to remain in the Franchise system. This research was conducted on 5 local franchise businesses in Yogyakarta, the results sh...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2009
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