DAMPAK PORTAL AFFILIATION DAN PEER CUSTOMER ENDORSEMENT TERHADAP TRUSTING BELIEFS PADA ONLINE SHOPPING DI INDONESIA DENGAN GENDER SEBAGAI VARIABEL PEMODERASI

This study is aimed to obtain empirical evidence of (1) the positive impact of portal affiliation and peer customer endorsement on trusting beliefs in collectivism culture

Detalhes bibliográficos
Principais autores: , Ferra Maryana, SE., Ak., , Dr. Sony Warsono, MAFIS
Formato: Tese
Publicado em: [Yogyakarta] : Universitas Gadjah Mada 2011
Assuntos:
ETD