DAMPAK PORTAL AFFILIATION DAN PEER CUSTOMER ENDORSEMENT TERHADAP TRUSTING BELIEFS PADA ONLINE SHOPPING DI INDONESIA DENGAN GENDER SEBAGAI VARIABEL PEMODERASI
This study is aimed to obtain empirical evidence of (1) the positive impact of portal affiliation and peer customer endorsement on trusting beliefs in collectivism culture
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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