PERANAN PROMOSI DALAM PEMBENTUKAN OPINI CALON MAHASISWA STRATA-1 UNIVERSITAS ISLAM INDONESIA
The objectives of study are to determine the effectiveness of three promotional media, i.e. advertising, sales promotion, and personal selling in opinions formation of new undergraduate student of Islamic Indonesia University (UII), to understand its relationship with their opinion formation, and to...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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