| Summary: | The objectives of study are to determine the effectiveness of three promotional media,
i.e. advertising, sales promotion, and personal selling in opinions formation of new
undergraduate student of Islamic Indonesia University (UII), to understand its relationship
with their opinion formation, and to measure the some factors influence toward the opinion.
The descriptive quantitative method was applied. 90 new undergraduate student was selected
using a stratified random sampling method into three strata, namely CBT (Computer Based
Test), PBT (Paper Based Test), and PSB ( Academics Achievement Record) and was
interveiwed using a questionnaire prepared . The results show that there are no significant
difference among three promotional media in formating the student opinion on the university
images. The more promotional media exposed to the applicant the better their opinion
formation on the university. The religious ideology and university ranking priority decided by
the student has positive and significant role in their opinion formation.
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