PENGARUH KUALITAS VENDOR DAN PENGALAMAN BERTRANSAKSI TERHADAP INTENSI BERKELANJUTAN PENGGUNA E-COMMERCE DENGAN KEPUASAN DAN TRUST SEBAGAI VARIABEL MEDIASI
No matter how good the system construct of e-commerce, it must still contain the potential risk. Therefore, the user satisfaction and trust toward vendor are the key factor in e-commerce. A good vendor is not only filling the user satisfaction at the first visited but also can increase the trust and...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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