PENGARUH DIMENSI-DIMENSI NILAI YANG DIPERSEPSIKAN, KEPUASAN, KETERLIBATAN DAN KEPERCAYAAN MEREK PADA LOYALITAS MEREK
Loyal customers is a primary goal of marketing by the company. There Inconsistencies theory in previous studies. The purpose of this study is to examine the effect of perceived value dimensions (functional value, emotional value, price worthiness, and social value), satisfaction, involvement, and br...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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