PENGARUH KUALITAS YANG DIPERSEPSIKAN, NILAI YANG DIPERSEPSIKAN, KEPUASAN KONSUMEN, DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG TELEPON SELULER
This study examines the effect of perceived quality, perceived value, customer satisfaction, and brand trust on repurchase intentions in the context of mobile phone. Sampling method is nonprobability sampling with purposive sampling. Data were collected using a questionnaire survey. The sample in th...
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[Yogyakarta] : Universitas Gadjah Mada
2011
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