ANALISIS PENGARUH RELATIONSHIP MARKETING PADA LOYALITAS YANG DIMEDIASI OLEH KEPUASAN PELANGGAN
This study aims to examine the effect of relationship marketing on customer loyalty with customer satisfaction as a mediating variable. Relationship marketing in this research is a second order construct that is measured through the variables or dimensions of its constituent. The dimensions are the...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2011
|
| Subjects: |