FAKTOR-FAKTOR YANG MEMPENGARUHI NASABAH MUSLIM DAN NON MUSLIM DALAM MEMILIH JASA PERBANKAN SYARIAH (Di Bank Syariah Mandiri (BSM) Cabang Yogyakarta dan Bank Pembangunan Daerah (BPD) DIY Syariah)
The observation of consumer behavior becomes an important consideration in the process of determining marketing strategies. This is because in general many companies in doing business with an emphasis on the philosophy of consumeroriented marketing, known as the marketing concept. The study involved...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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