ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN KONSUMEN PADA BISNIS ONLINE, KHUSUSNYA DI SITUS KASKUS DAN FACEBOOK
This study was conducted to explore factors influencing consumer trust toward online business, especially on Kaskus and Facebook sites. Participants of this study (N=210) are online consumers who have ever involved in online buying transaction on two sites, Kaskus and Facebook. This study used mix-m...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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