PENGARUH KEPUASAN DAN KEPERCAYAAN MEREK PADA LOYALITAS MEREK YANG DIMEDIASI OLEH KETERIKATAN MEREK
There are still few studies that have tried to model the relationship between brand attachment with its antecedents and consequences. Even fewer studies that examine the relationship between brand satisfaction, trust, attachment and loyalty. Brand attachment is an important variable for maintaining...
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| 格式: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2011
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